Essay on Jet Blue - 1410 Words

Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbeans. As well as possibly lobbying Washington to lift travel sanctions in Cuba, which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the gloomy airline industry. Jet Blue has been showing great earnings and growth since its incorporation in 2000. Jet Blue uses innovative strategies to further their success in a market, which has been showing nothing but losses across the board.†¦show more content†¦Along with reducing the amount of middlemen customers have to deal with, added to his reduced expense structure which in turn proved to be cost effective. David Neeleman originally worked for South West Airlines and helped increase there business, but wanted to venture out on his own. Neelemen experienced set backs because his prior employer made him sign a no compete contract for five years. During those five years Neeleman was able to complete a solid business plan, which would use South West Airlines business model but with better marketing strategies Jet Blue was built on a strong foundation with experienced and knowledgeable people making decisions. Neeleman felt that certain key employees needed to be put in place to have this organization grow the way it has. So a solid team was put in place and the machine has been oiled. In order for Jet Blue to have obtained such a significant market they needed unique marketing. Jet Blue approached and targeted specific markets which they serviced with certain marketing incentives. Jet Blue set up its main head quarters in New Yorks JFK which is one of the biggest airports in the world. This was a strategic plan due to the lack of domestic flights going in and out of JFK, that minimized there competition which allowed them to continue on a path which led them to there success. Through targeting specific markets and concentrating their efforts on those markets they gained a loyalShow MoreRelatedJet Blue2703 Words   |  11 Pagesï » ¿Derivatives Soluion: Application for Financial Futures Case Solution for Peoples Federal Savings Bank 1. Should Peoples Federal Savings have hedged its September 1 savings certificate rollover? Yes. The reasons are explained as below: Peoples had accumulated assets of $556m. These assets were funded by short term consumer deposits, consisting largely of 3-month fixed rate savings certificates. These savings certificates were highly affected by interest rate fluctuations. The long termRead MoreJet Blue Airways1881 Words   |  8 Pagesï » ¿ Jet Blue Airways DeVonne Boler Christina Brown Terrel Davis I. 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The information systems and business functions described in this case are Transaction Processing Systems (TPS), Customer Relationship Management Systems (CRM, and Executive Support systems (ESS). The TPS system is responsible for tracking ticket reservations and transactions. The CRM systems provide customers the ability to communicate withRead MoreHuy Jet Blue Essay720 Words   |  3 PagesCase 3: Jet Blue 1. What are key forces in the general and industry environments that affect JetBlue’s choice of strategy? Key forces that affect JetBlues choice are, for the low-cost airline industry, new entrants with more commercial experience might be the central issue. Sometimes, global forces are driving the way competitiveness is established in the low-cost airline industry such as the rising oil prices which are forcing some of the airlines to increase their charges. UnderstandingRead MoreJet Blue Case Analysis1001 Words   |  5 Pageshave better prepared for the storm by cancelling flights earlier and having extra staff on hand. Whomever was in charge of overall operations should have planned better and is the one who is the most responsible for the lack of preparation. Jet Blue did a great job handling the severe weather in February of 2007. They went above and beyond trying to compensate for the inconvenience and loss of time that their customers endured. They provided $26 million in refunds and vouchers to their passengersRead MoreJet Blue vs Delta2660 Words   |  11 Pagesassigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. Rivalry among Firms Jet Blue addresses rivalry among firms in the airlines industry by continually applying strategic maneuvers to keep their competitive advantage. Jet Blue appealed to customers with its initial promise To continue to bring humanity back to air travel. Jet Blue created original concepts for travel with improved service rather than cutbacks. Live DirecTV (owned by the airline), wide